Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping companies are turning to server-side monitoring as a means to improve their information collection procedures. While it requires much more technical knowledge than normal GTM and might introduce extra prices, it can lead to higher precision and even more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and much less susceptible to ad blockers.
1. Much more precise data
The conventional method of tracking conversions on a site, using pixels, is having difficulty with changing browser privacy policies. This implies that the information being sent out to Google Ads, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a much more safe alternative that assists to bypass these restrictions, as it's packed from your own domain name and dealt with as first-party code, indicating it's much less likely to be affected by advertisement blockers or various other safety procedures. This supplies much more accurate data and an extra full photo of user journeys throughout networks.
Furthermore, this kind of tracking allows businesses to track conversions beyond the internet site, such as telephone call and in-store check outs, which can be challenging for pixel-based monitoring. This adaptability provides marketing professionals extra possession over the information they send out, and makes it less complicated to abide by different data regulations. It's likewise a lot much less prone to scams, as it's more difficult for deceitful actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring allows services to gather and improve information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid marketing professionals make more educated marketing choices.
Conventional pixel monitoring counts on JavaScript tracking codes that are placed in internet last-click attribution site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can result in data collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these limitations and supply exact, constant information that is less at risk to disturbance.
This type of monitoring also enables services to track conversions that take place beyond the website, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is a lot more dependable for businesses looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking allows services to control data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially crucial as various browsers and platforms significantly change exactly how they handle cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that occurred beyond your site.
On top of that, server-side tracking enables you to record user data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to breaches and personal privacy offenses.
A server-side radar is a set of instructions that tells your site's web server what occasions to videotape. This information is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a little item of code on your webpage to collect data from users.
4. Easier to execute
Server-side tracking is a data collection process that happens on the website's own server, bypassing web browser limitations. This implies that data accumulated by the website/app is first sent out to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and gives organizations more control over transmission, making it generally extra reputable. Therefore, it's much less susceptible to data difficulties caused by things like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise data and helps make certain conformity with privacy policies such as GDPR. Moreover, it additionally prevents the tracking limitations enforced by web browsers and ad blockers.