Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can bring about better precision and even more dependable data
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.
1. More exact information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming web browser privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.
Server-side monitoring is a more secure alternative that assists to bypass these limitations, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a lot much less susceptible to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking allows services to collect and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) push notification marketing software restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred beyond your web site.
On top of that, server-side monitoring allows you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the web server. This permits you to have more accurate information and assists guarantee compliance with personal privacy policies such as GDPR. Furthermore, it additionally stays clear of the tracking limitations enforced by web browsers and ad blockers.